A Full-fledged online campaign with zero offline media was launched for the first time for the brand by Far East Fame Line DDB PLC in 2017 using a new brand story “Love Makes a Home” to reflect the brand’s promise of an ideal living that is full of love. A series of four video clips with each story revolving around “love” between a young couple, a progress of their love, an outcome of their love and the root cause of family love were executed. Within 3 months, all 4 episodes received 9.3 Million views on Youtube with 3,600 shares and 10 Million views on Facebook with 56,000 shares in Total.

The campaign received widespread praise and created more traffic to SB Design Square online store and also foot traffic to retail stores.