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At Far East Fame Line DDB, we bring brand data into a behavioral funnel to brand building. Brand needs to build fame, or to become something easily related and readily in people’s minds, as people believe that is a good choice. Brand needs to create good feelings, as most people believe that if they feel good about something whether it is only a logo, a packaging or a key visual, it’s a good choice. Finally, fluency or brand message repetition would secure brand’s connection and top spots in people’s minds.

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