b r a n d i n g

At Far East Fame Line DDB, we incline to take a rather behavioral approach to building brand platform and creating brand momentum.

  • Brand needs to build fame, to become something related and readily in people’s minds, so people believe it’s a good choice.
  • Brand needs to create good feelings, as people believe that if they feel good about something whether it is only a logo, a packaging or a key visual, it’s a good choice for them. Emotional stories, therefore, have become so important to branding as ever.
  • Finally, brand must have fluency with high recognition and contact points, as accessibility and approvability are often translated as a good choice.