At Far East Fame Line DDB, we incline to take a rather behavioral approach to building brand platform and creating brand momentum.
Brand needs to build fame, to become something related and readily in people’s minds, so people believe it’s a good choice.
Brand needs to create good feelings, as people believe that if they feel good about something whether it is only a logo, a packaging or a key visual, it’s a good choice for them. Emotional stories, therefore, have become so important to branding as ever.
Finally, brand must have fluency with high recognition and contact points, as accessibility and approvability are often translated as a good choice.