Lion Corporation (Thailand) has been a regional leader in manufacturing consumer goods for nearly half a decade. Its corporate philosophy has been adhered to building “Goodness” from within. This is based on the belief that one person’s goodness can be collective and thus transferred to a larger society as “social goodness”. One of the tool to start build this goodness in society is to remind people first of their own conscience. A campaign series of “Let’s Live with Consciousness” video clips were created by Far East Fame Line DDB PLC to provoke thought and conversation in the society around both personal and social goodness that brings peace and harmony to all.