Puriku Fruit White Tea as the BRAVErage for teenagers wants to courage them to develop the self-awareness and confidence to stand up for friends – because true friends will accept you as you are.
The film began airing on Puriku’s Facebook fanpage on May 27, 2017. Within 1 month, the film received more than 8.5 million views and 124,000 comments, which are mostly positive. The brand has also achieved good sales feedback. Far East Fame Line DDB PLC has continued delivering campaign solutions for subsequent campaigns for Puriku.